{"id":1448,"date":"2015-04-01T14:56:10","date_gmt":"2015-04-01T13:56:10","guid":{"rendered":"https:\/\/www.skiinluxury.com\/blog\/?p=1448"},"modified":"2016-09-21T16:57:09","modified_gmt":"2016-09-21T15:57:09","slug":"fatmap-the-ski-app-you-just-cant-be-without","status":"publish","type":"post","link":"https:\/\/www.skiinluxury.com\/blog\/fatmap-the-ski-app-you-just-cant-be-without\/","title":{"rendered":"FATMAP &#8211; The Ski App you just can&#8217;t be without!"},"content":{"rendered":"<p class=\"s2\" style=\"margin: 0cm; margin-bottom: .0001pt;\"><span style=\"font-size: 10.0pt; font-family: 'Calibri','sans-serif';\">\u00a0\u00a0\u00a0\u00a0\u00a0<a title=\"FATMAP blog\" href=\"https:\/\/www.skiinluxury.com\/blog\/fatmap-the-ski-app-you-just-cant-be-without\/\" target=\"_blank\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1466\" src=\"https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/FM_Web_Story-85-87-e1410108171106.jpg\" alt=\"FM_Web_Story-85-87-e1410108171106\" width=\"800\" height=\"527\" srcset=\"https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/FM_Web_Story-85-87-e1410108171106.jpg 800w, https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/FM_Web_Story-85-87-e1410108171106-300x198.jpg 300w, https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/FM_Web_Story-85-87-e1410108171106-455x300.jpg 455w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/span><\/p>\n<p>This month, the Ski In Luxury team had a little Q and A session with the team from FATMAP, here&#8217;s how it went&#8230;.<\/p>\n<p><!--more--><\/p>\n<p><strong>For anyone out there who has not heard of <a title=\"FATMAP\" href=\"http:\/\/www.fatmap.com\/\" target=\"_blank\">FATMAP<\/a>, can you give us the lowdown?<\/strong><\/p>\n<p>It\u2019s a ski map revolution \u2013 ultra-high resolution 3D mountain maps with a fully integrated piste and off-piste resort guide. It shows you the mountain as it looks in real life, and builds in a host of features to help you get the most out of your time in the mountains. From GPS tracking and recording for navigation and stats, to comprehensive info on the best runs, restaurants, and everything else you want to know about.<\/p>\n<p>But it really comes into its own for off-piste skiing, with a set of additional tools to help you understand the terrain around you in more depth than ever before, including gradient and aspect mapping, avalanche and crevasse risk zones and detailed info on the best lines.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" style=\"min-height: 315px;\" title=\"Tim Dudgeon - Interview\" src=\"https:\/\/player.vimeo.com\/video\/121339579\" width=\"100%\" height=\"150\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>FATMAP\u00a0was the brain child of Dave Cowell and Misha Gopaul. Can you tell us\u00a0how\u00a0the two of you\u00a0met and where the story began?<\/strong><\/p>\n<p>We met through the <a title=\"Eagle Ski\" href=\"http:\/\/www.eagleskiclub.org.uk\/\" target=\"_blank\">Eagle Ski Mountaineering Club\u00a0<\/a>on an expedition to Albania and Montenegro that Dave was leading back in 2010.\u00a0 It\u2019s not always easy to find ski partners with whom things click. We had an amazing trip including a ski descent of the highest peak Maja Jezerc\u00eb but also a fair bit of bad weather with plenty of time to get to know each other over the stove!<\/p>\n<p>Maps of the Prokletije mountains are a bit of a luxury so we spent a lot of time looking at screen shots of Google Earth and navigating on-sight so perhaps that\u2019s where the first seed was planted although in actual fact, the idea for FATMAP was conceived months later in the car on the way down to Dorset for a climbing weekend! Dave has always been obsessed with maps and mountains and while living in <a title=\"Chamonix\" href=\"https:\/\/www.skiinluxury.com\/resorts\/france\/chamonix\/luxury-chalets\" target=\"_blank\">Chamonix<\/a> in 2003 he started thinking about how you could map what you really want to know about the mountains for off-piste skiing.<\/p>\n<p>After stewing on it for nearly 10 years that had resolved itself into the idea of creating a very high resolution 3D model which Misha, a successful tech entrepreneur, immediately suggested putting onto a smartphone. Within 10 minutes of urgent, animated conversation, we\u2019d essentially mapped out the core of what was to become FATMAP. It just had that feeling of serendipity&#8230;. we knew we were onto something.<\/p>\n<p><a title=\"FATMAP\" href=\"http:\/\/www.fatmap.com\/\" target=\"_blank\"><img loading=\"lazy\" class=\"alignnone wp-image-1467 size-full\" src=\"https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/iPhone-5S-LS-FRListMap-e1474473374925.png\" alt=\"iPhone-5S-LS-FRListMap\" width=\"945\" height=\"528\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Can you tell us a little bit more about you as individuals and your love of skiing?<\/strong><\/p>\n<p><strong>Dave:-<\/strong> I&#8217;ve never been a very career-oriented person and my motivations are really driven by the things that I&#8217;m passionate about \u2013 exploratory adventures in wild places. I&#8217;ve pieced together a varied and somewhat unorthodox career path as an environmental scientist turned software engineer, but in many ways it\u2019s been a means to an end; to make a living, but leave enough time and freedom to be able to go off and have adventures. I first went skiing in my year off at 18, having saved up enough money working on the checkout in Sainsbury\u2019s to afford a 2-week trip to <a title=\"Kitzbuehel\" href=\"http:\/\/www.kitzbuehel.com\/en\" target=\"_blank\">Kitzbuhel<\/a> with a mate. I loved it. \u00a0But what really started me skiing was doing a 6-week sledge-hauling expedition across the island of Spitsbergen in the Arctic in 1996. It was really just a mad adventure that I dreamt up with a mate in a pub, but we managed to raise enough sponsorship from <a title=\"Newcastle Brown Ale \" href=\"https:\/\/www.newcastlebrown.com\/\" target=\"_blank\">Newcastle Brown Ale<\/a> to go and do it.<\/p>\n<p>What followed next was a lifetime of skiing expeditions starting with trips closer to home such as the Haute Route but then longer and more ambitious trips to Slovenia, the Pyrenees, Norway, Pakistan and India. Since then, ski touring really took over from climbing as my main passion. What I really love is trying to come up with the most interesting and exciting place I can think of to explore on skis, and then just getting a bunch of people together and going there.<\/p>\n<p><strong>Misha:-<\/strong>\u00a0I learnt to ski at 8 years old in a small village called Nax in Valais, Switzerland.\u00a0 I started climbing when I was around 20 years old and was totally hooked when I started combining the two sports.\u00a0 I prefer ski touring and remote adventure over lift based skiing.\u00a0 I took part in the <a title=\"Ski Mountaineering World Championships\" href=\"http:\/\/www.ismf-ski.org\/\" target=\"_blank\">Ski Mountaineering World Championships<\/a> in <a title=\"Verbier\" href=\"https:\/\/www.skiinluxury.com\/resorts\/switzerland\/verbier\/luxury-chalets\" target=\"_blank\">Verbier <\/a>and the <a title=\"Pierra Menta\" href=\"http:\/\/www.pierramenta.com\/\" target=\"_blank\">30<sup>th<\/sup> Pierra Menta<\/a> this year. A couple of years ago I completed the Chamonix \u2013 Zermatt Haute Route in a single push with three friends and I have a few other fast and light projects planned for this spring.<\/p>\n<p><a title=\"FATMAP\" href=\"http:\/\/www.fatmap.com\/\" target=\"_blank\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1476\" src=\"https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/FM_Web_Story-85-86-e1410107951747.jpg\" alt=\"FM_Web_Story-85-86-e1410107951747\" width=\"800\" height=\"527\" srcset=\"https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/FM_Web_Story-85-86-e1410107951747.jpg 800w, https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/FM_Web_Story-85-86-e1410107951747-300x198.jpg 300w, https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/FM_Web_Story-85-86-e1410107951747-455x300.jpg 455w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>What was the inspiration behind FATMAP?<\/strong><\/p>\n<p>Dave had long been thinking about how maps could be drawn differently for skiing \u2013 particularly for off-piste skiing and determine critical information like gradient faster. The arrival of <a title=\"Google Earth\" href=\"http:\/\/www.google.co.uk\/intl\/en_uk\/earth\/\" target=\"_blank\">Google Earth<\/a> was a massive inspiration at the time. He was instantly hooked, transforming the ability to find new and exciting places to explore and to practically assess the logistics of getting there. And then to understand enough about the terrain to see what it was like, which routes would be feasible and most interesting. Fundamentally it made you realise that the world is still huge, and largely empty. There are far more mountains in the world where you\u2019re guaranteed to be alone than otherwise.<\/p>\n<p><a title=\"FATMAP\" href=\"http:\/\/www.fatmap.com\/\" target=\"_blank\"><img loading=\"lazy\" class=\"alignnone wp-image-1468 size-full\" src=\"https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/iPhone-5S-LS-FRMenuGradient-e1474473394992.png\" alt=\"iPhone-5S-LS-FRMenuGradient\" width=\"945\" height=\"528\" \/><\/a><\/p>\n<p><strong>Individually, what is your favourite feature on FATMAP and why? Mine has to be the Location Pinpointing and Sharing.<\/strong><\/p>\n<p><strong>Dave:-<\/strong> For me it\u2019s got to be the model itself. I&#8217;m one of those people who\u2019s happy looking at a map for hours on end, and it\u2019s the same with FATMAP. I love that you can just virtually explore a place, but at a level of detail that\u2019s never been possible before.<\/p>\n<p><strong>Misha:-<\/strong> Without a doubt the 3D fly-through.\u00a0 It really helps you get your bearings and see the route in detail when you\u2019re at home planning.\u00a0 It somehow imprints it in my memory so that when I&#8217;m there everything feels more familiar and route finding is almost as if I&#8217;ve been there before.<\/p>\n<p><a title=\"FATMAP\" href=\"http:\/\/www.fatmap.com\/\" target=\"_blank\"><img loading=\"lazy\" class=\"alignnone wp-image-1469 size-full\" src=\"https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/iPhone-5S-LS-LocationShare-e1474473407701.png\" alt=\"iPhone-5S-LS-LocationShare\" width=\"945\" height=\"528\" \/><\/a><\/p>\n<p><strong>Currently FATMAP is live for <a title=\"Chamonix\" href=\"https:\/\/www.skiinluxury.com\/resorts\/france\/chamonix\/luxury-chalets\" target=\"_blank\">Chamonix<\/a>, <a title=\"Verbier\" href=\"https:\/\/www.skiinluxury.com\/resorts\/switzerland\/verbier\/luxury-chalets\" target=\"_blank\">Verbier <\/a>and <a title=\"Zermatt\" href=\"https:\/\/www.skiinluxury.com\/resorts\/switzerland\/zermatt\/luxury-chalets\" target=\"_blank\">Zermatt<\/a> and soon to be live in <a title=\"Tignes\" href=\"https:\/\/www.skiinluxury.com\/resorts\/france\/tignes\/luxury-chalets\" target=\"_blank\">Tignes<\/a> and <a title=\"Val d'Isere\" href=\"https:\/\/www.skiinluxury.com\/resorts\/france\/val-disere\/luxury-chalets\" target=\"_blank\">Val d&#8217;Isere<\/a> , Where next? Can you tell us which\u00a0other\u00a0resorts you plan to encompass in the future?<\/strong><\/p>\n<p>We\u2019re already working on the 3 Valleys, Les Arcs, La Plagne, more resorts in Switzerland as well as the US. \u00a0Watch this space!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Which resort is your favourite and why?<\/strong><\/p>\n<p><strong>Dave:-<\/strong> I have a particular soft spot for Alagna, Italy. The off-piste terrain is just incredible, but it\u2019s not overrun with people so you can find fresh tracks in a truly spectacular setting. And it can be dry for long spells, but it has these periodic enormous dumps of snow, when it becomes just awesome. The town itself is beautiful and unspoilt, but also quirky and it has one of my favourite bars anywhere&#8230; though I can\u2019t remember the name!<\/p>\n<p><strong>Misha:-<\/strong> Chamonix. It may be a clich\u00e9 but there is a lifetime of adventure here. You could probably ski a different line every day for the rest of your life.\u00a0 And with a little effort it\u2019s easy to get away from the crowds.<\/p>\n<p><a href=\"https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/04\/FATMAP-Landscape-Piste-Line-Finer-LAST.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1508\" src=\"https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/04\/FATMAP-Landscape-Piste-Line-Finer-LAST.png\" alt=\"FATMAP-Landscape-Piste-Line-Finer LAST\" width=\"973\" height=\"545\" srcset=\"https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/04\/FATMAP-Landscape-Piste-Line-Finer-LAST.png 973w, https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/04\/FATMAP-Landscape-Piste-Line-Finer-LAST-300x168.png 300w, https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/04\/FATMAP-Landscape-Piste-Line-Finer-LAST-500x280.png 500w\" sizes=\"(max-width: 973px) 100vw, 973px\" \/><\/a><\/p>\n<p><strong>What are you aspirations for FATMAP?<\/strong><\/p>\n<p>We want FATMAP to be the app that we would want to use ourselves \u2013 beautiful, accurate, authoritative, easy-to-use, and entirely focussed on what the user wants and nothing else. As a company, we want <em>revolutionise mapping and give people the confidence to explore.\u00a0 <\/em>We want to give people the tools to venture further, safely.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Are there going to be any new features soon, and can you give us a sneak as to what\u00a0they might be?<\/strong><\/p>\n<p>We can\u2019t give too much away, but there are lots of improvements and new features we\u2019re working on including better sharing and community integration, route planning tools, and the ability to share FATMAP tracks with other applications. And beyond skiing, of course, we\u2019ll be creating dedicated maps for hiking, mountain biking and trail running too.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How else do you plan to revolutionise the ski industry? Any plans for other app development in the near future?<\/strong><\/p>\n<p>The first thing we have to do is realise the potential that FATMAP has \u2013 we believe it is the beginning of a mapping revolution in itself. We want to ensure that we just keep making it better and better. To do that we will need to keep up with the latest technology, from mobile devices to 3D graphics software, but also to constantly improve our understanding of what users really want to know.\u00a0 We have plans for more real-time interaction whether that\u2019s warning you about lift queues or showing users where there\u2019s a table free at a mountain restaurant.\u00a0 As our community grows we want to use the power of data to help improve the design of ski resorts. And we are working on combining cutting edge avalanche research with our high resolution terrain models to arm people with more information to make better decisions and stay safe. The possibilities are endless.<\/p>\n<p>&nbsp;<\/p>\n<p>A huge thank you to Dave and Misha, the founders of FATMAP and their team for answering all our questions. They have also very kindly offered <a title=\"Ski In Luxury\" href=\"https:\/\/www.skiinluxury.com\/\" target=\"_blank\">Ski In Luxury<\/a> clients\u00a0an exclusive 50% off a 1-year subscription to FATMAP when you book your chalet holiday through <a title=\"Ski In Luxury\" href=\"https:\/\/www.skiinluxury.com\/\" target=\"_blank\">Ski In Luxury<\/a> or <a title=\"Ultimate Luxury Chalets \" href=\"https:\/\/www.ultimateluxurychalets.com\/\" target=\"_blank\">Ultimate Luxury Chalets<\/a> for the remainder of the 2014\/2015\u00a0season! For more information please contact us directly either by <a title=\"email\" href=\"mailto:ask@skiinluxury.com\" target=\"_blank\">e-mail<\/a> or by calling +44 1202 203650.<\/p>\n<p><a title=\"FATMAP\" href=\"http:\/\/www.fatmap.com\/\" target=\"_blank\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1470\" src=\"https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/main.jpg\" alt=\"main\" width=\"578\" height=\"87\" srcset=\"https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/main.jpg 578w, https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/main-300x45.jpg 300w, https:\/\/www.skiinluxury.com\/blog\/wp-content\/uploads\/2015\/03\/main-500x75.jpg 500w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>All photos and videos are copyrighted to<a title=\"Fatmap web\" href=\"http:\/\/www.fatmap.com\/\" target=\"_blank\"> www.fatmap.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This month, the Ski In Luxury team had a little Q and A session with the team from FATMAP, here&rsquo;s how it went&hellip;.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[20,58,59,21,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FATMAP - The Ski App you just can&#039;t be without! 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